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Understanding Today’s Consumer seminar with Mike Saunders

January 2012: Despite the headlines in print and digital media to the contrary, some might argue that today’s digital life has not replaced the real person to person lifestyle, but rather enhanced life to be more convenient and dynamic. Electronic banking has undoubtedly opened the door to convenient banking and social media made relationships easier to manage.

Four important questions that need answering:

  • 1. How has digital and social technology changed the consumer?
  • 2. How can I connect with these people online and offline?
  • 3. How does this affect your reputation or brand?
  • 4. What do we do now?

The Consumer 2.0 presentation is described as “your guide to knowing how to effectively define and communicate to your target audience in today’s digital environment”.

About the presenter:

Consumer 2.0 is presented by Mike Saunders, an internet strategy consultant and social media coach. His vision for social media in the marketplace is to see businesses learn the dynamics of communicating to the public in a way that is appreciated and shared by their audience. He fulfils this vision in his consulting role as well as in his capacity as a speaker, where he shares his expertise in the fields of internet marketing and social media.

Event date: February 2, 2012

Time: 7am to 9am

Venue: Coastlands Umhlanga Hotel and Convention Centre, 329 Umhlanga Rocks Drive, Durban, 4001

Cost: R410.00 (excl vat) per person, R3 950.00 (excl vat) per table of 10 people

Booking info here

All profits go to

Nurturing Orphans of Aids for Humanity



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One Response to Understanding Today’s Consumer seminar with Mike Saunders

  1. Mike Saunders January 23, 2012 at 6:28 am #

    Hi guys,

    Thanks for promoting this event. I am looking forward to sharing Consumer 2.0 in Umhlanga.

    See you on the 2nd Feb!


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